UConn Change the World…
The UConn Change the World mailer was a fun project to work on. After an initial project brief with the Direct Marketing Specialist (a big shout out to Carly!), we decided to move in a newer direction with a fiscal year-end solicitation.
We worked together to design a new format, complete with 18 individual topics… more of a “pick your passion” and give approach.
The end result was a clean, engaging, and successful solicitation that resulted in a significant uptick in donations versus years prior.