UConn Foundation - Transforming Lives Impact Mailer

Design that makes an impact.

 

When the UConn Foundation wanted to develop a different approach to the way that they reach out to their donors, I was tasked with developing a design that really engaged the audience, and told a truly compelling story. 

Having experience with designing die cut folded pieces, while at the same time being able to keep costs low, I decided on a rectangular iron cross design.

It was important that the story unfolded (pun intended) in a way that not only showed the data of the impact, but tied directly to more personal and emotional stories of students benefiting from donor generosity.