Design that makes an impact.
When the UConn Foundation wanted to develop a different approach to the way that they reach out to their donors, I was tasked with developing a design that really engaged the audience, and told a truly compelling story.
Having experience with designing die cut folded pieces, while at the same time being able to keep costs low, I decided on a rectangular iron cross design.
It was important that the story unfolded (pun intended) in a way that not only showed the data of the impact, but tied directly to more personal and emotional stories of students benefiting from donor generosity.
CASE 2019 Bronze Award Winner, Fundraising Materials