Design, UI/UX, Creative Direction
As Creative Director and lead designer for the project, I was tasked with designing Travel Plus with a clean, easy to use UI and aesthetic; one that focuses on increasing usage and engagement. I determined that a clean, flat design with a number of inspirational images would serve the site well, and enhance the user experience.
The process was timed in a way to ensure that we had the ability to work directly with the frontend IT team on the fly to adjust and tweak the responsive elements of the page to a pixel perfect build.
More about the product…
“These days, the urge to get away — to leave everyday concerns behind, even if just for a little while — is more compelling than ever. Wanderlust knows no demographic boundaries, but the ability to act on travel impulses is often limited by financial concerns.”