Creature Creation / Art / Dreams / Nightmares

Clean, fast, outstanding.

Considered to be one of the most visionary character designers and concept artists in the world, my good friend Paul Gerrard needed a way to be able to communicate the breadth of his work in a truly engaging way.

After an initial assessment, Paul and I sat down and started cranking on the details. We focused on a fully responsive design featuring his incredible imagery, immersive video, and solid, digestible narrative. Not too much, but not too little. Gerrardart.com has everything necessary to offer a full 360-degree approach; Google Analytics, Mailchimp API tie-ins, custom trackable email capture forms, and social sharing modules. 

Video – It’s no big deal…

Paul and I discussed the issue of video on the site… we didn’t want to simply embed Youtube or Vimeo, we wanted it to be immersive; a straightforward exhibition of the final versions of his work, enticing the viewer to move down the page. No problem.  I cut, edited, and encoded the videos to mp4, and a fallback webmHD. For mobile viewers that couldn’t see the video, I also built a standard still image as well. All set.

“Working with Steve was a breeze, and quite eye opening as well. His approach is incredibly detailed; not only did he focus on the aesthetic and content of the site, he also looked at it from a pure business perspective. His ability to truly understand my goals and integrate analytics and email services to get me there was outstanding. He edited video, adjusted code, built the site, and helped me learn how to have a much more effective reach in record time, all by himself.

If you need an incredibly talented designer and marketing professional… look no further. ”

Paul Gerrard

Artist, Director, GerrardArt.com