Clean, fast, outstanding.

Considered to be one of the most visionary character designers and concept artists in the world, my good friend Paul Gerrard needed a way to be able to communicate the breadth of his work in a truly engaging way.

After an initial assessment, Paul and I sat down and started cranking on the details. We focused on a fully responsive design featuring his incredible imagery, immersive video, and solid, digestible narrative. Not too much, but not too little. Gerrardart.com has everything necessary to offer a full 360-degree approach; Google Analytics, Mailchimp API tie-ins, custom trackable email capture forms, and social sharing modules. 

Video – It’s no big deal…

Paul and I discussed the issue of video on the site… we didn’t want to simply embed Youtube or Vimeo, we wanted it to be immersive; a straightforward exhibition of the final versions of his work, enticing the viewer to move down the page. No problem.  I cut, edited, and encoded the videos to mp4, and a fallback webmHD. For mobile viewers that couldn’t see the video, I also built a standard still image as well. All set.