Last week I completed the first class of my “Basic Marketing for Artists”… it was a class that was specifically related to how an artist can use Twitter as a tool for research, networking, promoting their work, and even finding deals on equipment and gear. As I drove back home, I was reflecting on the  Read more »

You’re a client.  You need some design work done, and a designer has expressed interest in doing some work for you.  Maybe you need some print work done, maybe your website needs to be freshened up, maybe you need an annual report put together for your company.  Whether you’re a small business owner, or pull  Read more »

Just sending off a quick link to you all.  Anne and I had a talk about this recent experience she had today… thought I’d pass it along.  Good stuff. Click here to read it.

I found this link today, and it really cracked me up.  Check it out, and then come back here, and I’ll explain more. Avoid Hip Crap Designed to Confuse and Redirect. If you end up researching a marketing consultant, don’t get fooled by the constant streams of buzzwords, snippets, and popular phraseology. Get it straight,  Read more »

The workflow model that I employ for my business comes from many years of experiences, good and bad; I learned how businesses succeed with their creative marketing in today’s fast-paced environment from real-life experience. Watching businesses succeed with brilliant creative, and also watching poor marketing drive businesses into the ground. I’ve found that having the  Read more »

Soooooo… we all have heard about Twitter, and we should all be using it to keep those that want to be in the “know” about you and your business informed.  Once you’ve graduated to being a saavy Twitter user and get some followers, you can start browsing through a number of add-ons, apps, and the  Read more »

And I thought Pandora was cool.  This is an evolution, in a way. Check it out and let me know what you think is better… The nice thing about Grooveshark is the fact that you have an <embed> option that really looks like it could be cool for blogging and personal sites.

Sometimes it starts simply.  One artist (or client), one designer, and a lot of ideas.  We get together with some paper, some pens and pencils, and our respective tools.  This time around, the project was something my dear friend (and client) Jason Rosen needed to get rolling on.  With his incredible project Monsterwood gaining momentum,  Read more »

It’s always nice to get on the road and see another workspace, another studio.  Here are some shots of my good friend (and client), Jason Rosen’s studio.  Jason is the creator of Monsterwood, a fantastic project that has some of the most visually powerful characters I’ve seen in a long time. So there’s a quick  Read more »

It’s very rare that I’ll ever truly be so taken aback by differences in pricing, but when it comes to my business and providing my clients outstanding pricing and service, I can’t keep quiet.

So here it is… the new “Rovetti Print” font.   I have huge respect for type designers.  It’s truly a completely immersive experience to actually produce a font.  You get into it.  This font contains all alphabet characters, standard punctuations, numbers, brackets, and more.  As this is the beta, it obviously doesn’t contain many of the  Read more »

I’m always a big supporter of simplicity.  There are so many good reasons to make things simpler in every aspect of your life that it’s almost crazy not to take a few minutes to simply reassess your website, collateral, or marketing layouts, and see what you can do to make things smarter, easier, and more  Read more »