I found this link today, and it really cracked me up. Check it out, and then come back here, and I’ll explain more.
Avoid Hip Crap Designed to Confuse and Redirect.
If you end up researching a marketing consultant, don’t get fooled by the constant streams of buzzwords, snippets, and popular phraseology. Get it straight, and if it doesn’t sound like you’re getting straight treatment, demand it. What’s most important for any business owner is that they understand what they’re paying for.
At Rovettdesign we really do strive to have transparency; we want our clients to understand the process, why we’re using a specific set of tools, and how it will benefit them in the long run. Over and over again, we prove that our diverse set of skills and our dedication to empowering our clients is a winning combination. Our experience in developing marketing plans, integrating it with killer design, and deploying the package the right way can’t be beat. Period.
Setting it Up is Easy, but…
A current example: Sure, it’s really easy to get set up to use Twitter or Facebook and integrate the links into your site…. but why are you actually doing it? It’s like being given the keys to drive the car, but the car doesn’t end up having any wheels. Many designers and/or marketing companies are happy to take the initial chunk of cash out of your wallet to set you up with the start of something that has been proven to work, drive customers to your website, and make you more money. But do they give insight into how to make it work? Do they actually empower you to do it yourself? Do they keep their “secrets” close to their chest, or do they truly help you?
I spend a lot of time with clients talking with them about their businesses… their previous marketing (what worked and what didn’t), assessing their current capabilities for employing a marketing campaign, and what (in a straightforward way) they actually have for time and staff to assist in making it all happen. Any “marketing professional” that starts by offering solutions without understanding who they’re talking to should be avoided like the plague. Trust me, I’ve heard the horror stories. I’ve heard them. You’ve told them to me.
Rovettidesign has a straightforward, no nonsense approach.
We meet, assess, review, plan, design, integrate, and deploy.
Doing it all?
Yep. We sure do. All without the high prices and pretentious BS.
I’m frequently asked “what do you do?”, and I always have to smile. It takes a bit of time to explain. I do all that’s listed on this site… but more. When neccessary, I bring in incredibly talented folks that are professionals, and pump out fantastic work (I know when I can do something, and more importantly when it may be better executed by one of my teammates). I offer solutions that are truly turnkey. I offer a level of expertise and service that is really hard to match. I have the distinct ability to comfortably speak about design, standards, seo, Twitter, Facebook, photography, print, and more; without confusing the situation. I want the tools that I use work for a client as well. Whew.
One more thing…
I promise that I will never say that I “reinvent real-time convergence” or incubate compelling schemas”, or try to wow you with an obnoxious job title like “super designer guy” or “high-powered marketing wizard master”. It’s not clever, and neither of us have time for that.
That’s just bullshit.
